To further advance Venture Clienting, we are deeply engaged in publishing, researching and lecturing about the Venture Client Model.

Find out more about Venture Clienting

Deep dive into publications and research about the Venture Client Model and Corporate Venture Client Units to learn how companies harness strategic value from startups through this novel corporate venturing vehicle.

The book

Gregor Gimmy

Unlock the Competitive Advantage from Startups Without the Investment Pitfalls

Apple, Google, Microsoft—all share a secret weapon: They harness startup innovations to fuel unparalleled competitive advantages, raking in billions as a result.

Wondering how your organization can do the same? Conventional wisdom suggests investing in minority stakes, an option that’s always expensive, risky, and time-consuming, with minimal strategic impact to show for it.

In this enlightening read, Silicon Valley veteran and corporate innovation architect Gregor Gimmy uncovers the pitfalls of traditional investment-centric approaches. More importantly, he introduces you to a groundbreaking alternative. Regardless of your company’s scale, you’ll discover how to unlock true strategic value from startups—swiftly, economically, sustainably, and with high impact—thanks to the game-changing Venture Client Model.

 

Praise for Buy, Don’t Invest

HARVARD BUSINESS REVIEW
What BMW’s Corporate Venture Client Unit Offers That Regular Investors Can’t
WIRTSCHAFTS WOCHE
Why many companies prefer to become a venture client rather than an investor
MEDIUM
Uncover strategic benefits as our CEO Gregor shares how companies leverage startups to become successful venture clients on Medium.

Publications

FOCUS ONLINE
Das Streben an die globale Spitze
HARVARD BUSINESS REVIEW
The Two Ways for Startups and Corporations to Partner
THE ECONOMIST
Lessons from Bayer & BMW on partnering with startups
THE INNOVATOR
Interview Of The Week: Gregor Gimmy, 27pilots
Bundl
Venture Client Model: A Winning Formula for Corporates and Startups
Global Corporate Venturing
Why the venture client model is "king" for startups
MUNICH STARTUP
“We Are Not an Accelerator, We Are a Venture Client” – A talk with the BMW Startup Garage
MAIZE. TECH FOOD FOR THOUGHT
The Venture Client Model
BMW PRESS CLUB
BMW Startup Garage sichert frühen Zugang zu wegweisenden Innovationen.
TRENDS MENA
Open Innovation: Bring Change from the Outside
STARTUPVALLEY
Wie Corporates von Start-ups profitieren, ohne sich dabei selbst zu sehr im Weg zu stehen
THE NEXT WEB
How BMW is innovating for the next generation of drivers
BLOOMIUM
Venture Client, the improved version of Venture Capital
Medium
What is a Venture Client, what is a good one?
PR NEWSWIRE
Tactile Mobility Signs Landmark Deal with Leading OEM to Equip Vehicles with Tactile Sensing Technology
INSEAD
How Corporates Can Leverage Start-ups Against COVID-19
INSEAD CASE
How Corporates Co-innovate with Startups: The BMW Startup Garage - The Venture Client Unit of BMW

Videos

Podcasts