“At BMW, we pride ourselves on being pioneers, whether it’s in automotive engineering or corporate innovation. The Venture Client Model is one of our crowning achievements, a vehicle for innovation that drives us forward—no wheels needed. Since its inception at the BMW Startup Garage, the Venture Client Model has turbocharged our approach to harnessing startup innovation. 'Buy, Don't Invest' is a must-read for anyone looking to leverage startups for strategic benefit in a corporate setting.”

“The first time I heard Gregor Gimmy present the Venture Client Model in 2015, I instantly felt it was a game-changer. This wasn’t just another corporate venturing strategy—it was a radical rethinking of how companies can strategically benefit from startups. Since its inception, the model has not only been a catalyst for change in the business world but has also ignited a wave of academic research. ‘Buy, Don’t Invest’ articulates this disruptive approach in a style that’s as direct as it is insightful.”

'Buy, Don't Invest' goes beyond theories to offer a real-life, insider's account of how the Venture Client Model emerged at BMW—directly from the manager who made it a reality. In doing so, the book serves as an exemplary case study in change management. Filled with pragmatic insights and firsthand experiences from Silicon Valley to BMW, this is a quick yet enlightening read that cuts through the noise. Whether you're a business student or a seasoned executive, if you're looking for a grounded, evidence-based perspective on venture clienting, this is a must-read.