To further advance the Venture Client model, we are deeply engaged in publishing, researching and lecturing about the Venture Client Model.

Find out more about the Venture Client Model

In addition to our own publications, media and external researchers are increasingly writing about the Venture Client model and 27pilots.
The book

Gregor Gimmy

Buy, don’t invest! How you benefit strategically from startups through the Venture Client Model

Apple, Google, Microsoft … have one thing in common: They use startup products as a source of massive competitive advantage. And earn billions with them. Your company can also make strategic use of the potential of start-ups. But how? In the past, this was mainly done through in the form of minority investments. But this has turned out to be extremely expensive, risky, protracted – and largely unsuccessful. In this book, Silicon Valley and corporate insider Gregor Gimmy shows you why this is so. And you will learn which other path you can take with your company – regardless of its size – to finally profit strategically from start-ups: quickly, cheaply, sustainably and effectively. With the Venture Client Model.
HARVARD BUSINESS REVIEW
What BMW’s Corporate Venture Client Unit Offers That Regular Investors Can’t
WIRTSCHAFTS WOCHE
Why many companies prefer to become a venture client rather than an investor
MEDIUM
Uncover strategic benefits as our CEO Gregor shares how companies leverage startups to become successful venture clients on Medium.

Publications

FOCUS ONLINE
Das Streben an die globale Spitze
HARVARD BUSINESS REVIEW
The Two Ways for Startups and Corporations to Partner
THE ECONOMIST
Lessons from Bayer & BMW on partnering with startups
THE INNOVATOR
Interview Of The Week: Gregor Gimmy, 27pilots
Bundl
Venture Client Model: A Winning Formula for Corporates and Startups
Global Corporate Venturing
Why the venture client model is "king" for startups
MUNICH STARTUP
“We Are Not an Accelerator, We Are a Venture Client” – A talk with the BMW Startup Garage
MAIZE. TECH FOOD FOR THOUGHT
The Venture Client Model
BMW PRESS CLUB
BMW Startup Garage sichert frühen Zugang zu wegweisenden Innovationen.
TRENDS MENA
Open Innovation: Bring Change from the Outside
STARTUPVALLEY
Wie Corporates von Start-ups profitieren, ohne sich dabei selbst zu sehr im Weg zu stehen
THE NEXT WEB
How BMW is innovating for the next generation of drivers
BLOOMIUM
Venture Client, the improved version of Venture Capital
Medium
What is a Venture Client, what is a good one?
PR NEWSWIRE
Tactile Mobility Signs Landmark Deal with Leading OEM to Equip Vehicles with Tactile Sensing Technology
INSEAD
How Corporates Can Leverage Start-ups Against COVID-19
INSEAD CASE
How Corporates Co-innovate with Startups: The BMW Startup Garage - The Venture Client Unit of BMW

Videos

Podcasts