Buy, don’t invest! How you benefit strategically from startups through the Venture Client Model
Apple, Google, Microsoft … have one thing in common: They use startup products as a source of massive competitive advantage. And earn billions with them.
Your company can also make strategic use of the potential of start-ups. But how? In the past, this was mainly done through in the form of minority investments. But this has turned out to be extremely expensive, risky, protracted – and largely unsuccessful.
In this book, Silicon Valley and corporate insider Gregor Gimmy shows you why this is so. And you will learn which other path you can take with your company – regardless of its size – to finally profit strategically from start-ups: quickly, cheaply, sustainably and effectively. With the Venture Client Model.
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